Celtra for Media Launch

Automation Out-of-the-Box is a 2022 launch campaign for Celtra’s Creative Automation for Media software, a product that allows publishers and media companies to build and sell campaigns to their advertiser clients.

Role: Marketing Manager

Responsibilities: Content plan, organic social strategy, copywriting, creative briefing, routing & approvals

About: While great creative ideas come outside the box, the software to execute them should not. In this launch campaign for Celtra’s SaaS product, Creative Automation for Media, the software and its ad products are brought to life as personable boxed characters that show, quite literally, how you can build and activate ad experiences out-of-the-box with Celtra’s Creative Automation.

Collaborators: C-Suite, Marketing, Product Marketing, Studio, Ljudje (character design), Art Rebel 9 (3D animation)