Events & Experiential for [ yellow tail ]
Elevated [ yellow tail ] sampling experiences to drive quality assurance with target consumers
Role: Brand Management
Responsibilities: BTL and ATL briefs, feedback, copywriting, brand management, and creative finalization
Experiences & Results
[ yellow tail ] x iHeart Summer Concert Series (2024): iHeartCountry Festival and iHeartRadio Music Festival
2x events at major concerts: iHeartCountry Festival and iHeartRadio Music Festival
Updated footprint featuring a Giant Roo to capture guest attention
Liquid-to-lips sampling experience
Photo moment for memorable prints
Surprise and delights for guests, including artist meet & greets
Premium holographic fanny packs
High-top tables for guests to stick around and enjoy their wine, along with games
Beyond the activation, we had: high-impact Jumbotron spots, exclusive VIP welcome party integrations, and sweepstakes to win concert tickets
Pure Bright x Club Pilates (2024)
70 studio events across 4 key markets
Reached 350K consumers via email flows
[ yellow tail ] x iHeart Summer Concert Series (2023)
4x events with sampling at major concerts: Summer Bash, Coastal Country Jam, iHeartRadio Music Festival, and Fiesta Latina
Vibrant footprint featuring a Giant Roo to capture guest attention
Liquid-to-lips sampling experience
Photo moment for memorable prints
Surprise and delights for guests, including artist meet & greets
Premium holographic fanny packs
High-top tables for guests to stick around and enjoy their wine
Beyond the activation, we had: high-impact Jumbotron spots, exclusive VIP welcome party integrations, and sweepstakes to win concert tickets
Collaborators: Experiential Agencies and Internal Stakeholders
