Partnerships & Collaborations

Role: Brand Management

Partnerships & Responsibilities

[ yellow tail ] & Domino’s (2025)

• Packaging Copy: “The perfect sip for every slice”

• Organic social

• Influencer strategy support

Trey Kennedy (2023)

• Influencer strategy support

• Copywriting

• Creative feedback

[ yellow tail ] & Delish (2023)

• Creative feedback

• Copywriting

• Photoshoot brand management & feedback

Victoria Justice (2023)

• Influencer strategy support

• BTL briefing support

• Copywriting

• Creative feedback

Media Hits

• AdAge: Yellowtail and Domino’s Team Up for a Red Wine That Pairs Well with Pizza

• Fortune: Pizza Hut and Domino’s have been rivals in the pizza world for years. Now they’re squaring off in an unexpected arena: bottled wine

• Parade: Domino’s Limited-Edition Collab Promises to ‘Enhance’ Your Pizza

  Media Post: Domino’s, Yellow Tail Team Up To Launch Pizza-Friendly Red Wines

Collaborators: Licensing Agency (Brand Central), Creative Agency (Tombras), BTL Agency (Mars), Influencer Agency (The Shelf), Paid Agency (Havas), PR Agency (ImageLand), and internal stakeholders