Tecate

As Project Manager on the Heineken account, I worked on Tecate programs such as Asada Together, Tecate Titanium, Claim Your Corner, and Cinco by the Cervazas. Programs featured on- and off-premise work with Kroger, Albertsons, Safeway, Publix, H-E-B, Circle K, Meijer, Total Wine & More, 7-Eleven, select restaurants & bars, and more.

Responsibilities included: 

• Developing strong knowledge of brand positioning across the portfolio, short and long-term goals, consumer/shopper targets, and marketing strategies.

• Planning and managing the workflow throughout the agency from project initiation to project completion and billing.

• Developing and managing cost estimates and timetables for the development and execution of all client projects.

• Create status reports to insure understanding of the status of each project. 

• Ensured creative was always on-brand, adhering to guidelines for both the client and any featured partners