bubly x SodaStream

As a member of the account team for PepsiCo, I worked on all SodaStream initiatives once the the company was acquired. I had the opportunity to work on the bubly x SodaStream launch in 2020, featuring Michael Bublé. This included a remote photoshoot with the singer and full campaign activation.

SodaStream programs featured work with Target, Walmart, and Bed Bath & Beyond.

Responsibilities included:

• Liaised with SodaStream clients to design innovative 360° campaigns

• Directed program ideation, timelines, & budgets for 10+ clients & collaborate with internal teams for compelling campaigns

• Developed knowledge of SodaStream brand positioning, short and long-term goals, consumer/shopper targets, and marketing strategies

• Manage electronic job jackets/billing information

• Ensured creative was always on-brand, adhering to guidelines for both the client and any featured partners