PepsiCo

As a member of the account team for Pepsi Foodservice and Demand Accelerator (DX), I worked on various PepsiCo programs focusing on bubly, waters, teas, PZS, Mtn Dew, Brisk, and Frito-Lay. Programs featured Walmart, Target, Bed Bath and Beyond, Dollar General, Kroger, 7-Eleven, Albertsons, Meijer, Circle K, KFC, Pizza Hut, Taco Bell, Buffalo Wild Wings, JetBlue, Planet Hollywood, Regal Cinemas, and more.

Responsibilities included:

• Liaised with PepsiCo clients to design innovative 360° campaigns within $500k average project budgets

• Directed program ideation, timelines, & budgets for 10+ clients & collaborate with internal teams for compelling campaigns

• Developed knowledge of PepsiCo brand positioning(s) across the portfolio, short and long-term goals, consumer/shopper targets, and marketing strategies

• Manage electronic job jackets/billing information

• Ensured creative was always on-brand, adhering to guidelines for both the client and any featured partners