Communications & Content at Power Digital

Power Digital is a fully-integrated growth marketing agency with beauty, fashion, tech, retail, home goods, and CPG clients, such as Lord & Taylor, Good American, Casper, alo, Dropbox, Figma, Fisher-Price, and more.

Role: Marketing & Communications Manager

Achievements:

• Drove storytelling and content marketing across owned and operated channels — including defining the social calendar, developing 10-15 SEO-focused blogs/month, launching a monthly newsletter, revamping the case study program, and driving organic social strategy (with a focus on LinkedIn and TikTok).

• Grew LinkedIn followers by 10k in the first five months.

• Managed awards strategy, helping secure 2x Platinum and 2x Gold AVA Digital awards for client work with SAMBAZON, NZXT, SmartSweets, and VICI — and name Power Digital as Inc’s Best in Business, Ad Age Best Places to Work 2023, and Adweek’s Fastest Growing Agencies.

• Researched industry trends and worked with account teams to identify client wins for PR pitches, securing 45+ pieces of coverage in the first five months, including Digiday, The Drum, MarketingBrew, Glossy, and Campaign.

• Supported rebrand efforts, including copywriting for 12x web pages, aesthetic curation, and other creative activations.

• Supported sales enablement with 25+ unique outbound sequences for driving leads and new case studies to drive leads.

• Developed Asana workflows and internal processes to drive seamless content execution.