360 Programs for [ yellow tail ]

[ yellow tail ] is an Australian wine and one of the leading brands in the $4-8 price tier.

Role: Brand Management

Responsibilities: BTL and ATL briefs, feedback, copywriting, brand management, and creative finalization

Programs

• Honest Labels / Real Talk (2024)

• [ yellow tail ] x iHeart Summer (2024)

• Pure Bright Dry-ish January (2024)

• Fall (2023)

• Fresh Twist (2023)

• [ yellow tail ] x iHeart Summer (2023)

Collaborators: Internal - BTL Agency (Mars), Paid Agency (Havas), Sweepstakes Agency, and internal stakeholders