Influencer Programs for [ yt ]

[ yellow tail ] is an Australian wine and one of the leading brands in the $4-8 price tier.

Role: Brand Management

Responsibilities: Brief creation, concept ideation, creative feedback, brand management, copywriting, paid flighting strategy

Programs

• Honest Labels / Real Talk

• Pure Bright Summer

• Pure Bright Dry-ish January

Collaborators: Influencer Agency (The Shelf), internal PR team, and additional internal stakeholders