Organic Social Media for [ yellow tail ]

[ yellow tail ] is an Australian wine and one of the leading brands in the $4-8 price tier.

Role: Brand Management

Responsibilities: Lead and create organic social strategy, content creation, social scheduling, performance monitoring, community management, freelancer management

Platforms

• Instagram

• Facebook

Collaborators: Freelancer

Results

• Achieved 196% growth in impressions within first 6 months.

• Increased reach +150% in first 6 months.

• Increased average engagement per post by +55% in first 6 months.