Celtra Rebrand 2019
Celtra is a Creative Automation technology company.
Role: Marketing & Content Coordinator
Responsibilities: Internal and external communication, implementing new visual identity across internal tools and external social channels, updating search engine optimized (SEO) terms and keywords where necessary, and sharing updated logos and assets with affiliated partners.
About: The Creative Automation company, Celtra, set out to create a new visual identity that was, above all, unexpected – and boy has it delivered. Working with fellow Slovenians, design studio Ljudje and graphic designer Nejc Prah, the company wanted to revamp its branding to “resonate with its open creative culture,” balancing human and high-tech. The result uses a highly unusual custom variable typeface, a palette of sugary neon colours, two different illustration styles and a range of attention-grabbing animations, coming together to make something brilliant.
Collaborators: C-Suite, Marketing, Product Marketing, Studio
Results:
Learn more about the rebrand here.
