Paid Media for [ yt ]

Paid Media programs to drive maximum reach and maximum scale, growing brand awareness.

Role: Brand Management

Responsibilities: Media briefing, media strategy, feedback, copywriting, brand management, and creative finalization

Programs:

  • [ yt ] Pure Bright Dryish January Influencers: Instagram allowlisting

  • [ yt ] Pure Bright 1H Media: Social Video, Standard Display, Native Display, CTV, OLV

  • [ yt ] x iHeart Summer Media: Social, National Audio, Streaming Audio, Local Radio, Podcast, Ground Truth (TTL)

  • [ yt ] Real Talk Influencers: Instagram allowlisting

  • [ yt ] Real Talk Paid Media: YouTube VRC and VVC

Collaborators: Paid Agency (Havas)

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Organic Social for [ yt ]
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